Before starting this class we had a construction company that had been in business for 18 years. We had just recently got a website up, but have it monitored by a company, so it is seldom updated.
I have learned a lot this semester, some of it quite overwhelming. It takes a good amount of consistent time and planning to have a good social media presence. With that being said, I feel for our company gmail, and google docs are very important. It would allow me to have a email with access to both myself and my husband and the obvious need for a possible office person to help with social media. It will also give a calendar that we can access to establish goals and dates for putting information out. I like the ability to be able to write a post in a google doc that can be edited by all of us.
I feel we should start by focusing on increasing our business Facebook page, until this class we didn't have one and I have realized how beneficial it can be to our business. We will need to increase our posts. I feel constant contact with monthly newsletters that can be streamed into our Facebook page would enable our customers and possible customers to be familiarized with the different abilities and projects our company does. I will also be increasing our presence on Linkedin, getting our name out there, and increasing our reach is important.
Once we get into the flow of keeping these two pages updated I feel it will be a little easier to add Instagram and Pinterest to our routine. Then they could all be linked to feed into each other.
Hi Bobbi, It sounds like you have been taking Kathy VanPelts CSIT 137 class on Google productivity tools (talk about great stuff). The other thing I wanted to mention was that you need to be your own web master. Your site needs to be both desk top and mobile friendly. Word Press can be installed (about $750.00) behind the site so you can easily manage the content.
ReplyDeleteThank you again for your post on my site,
Eric Bateman
Hi Bobbi,
ReplyDeleteFirst off, congrats on having a construction business for so long!! You have a good start of pictures on your facebook page. I agree with you if you increase your posts as well as pictures this will only benefit to you and help your customer really see what your capabilities are.
Good luck and keep it up!
Tricia
Bobbi,
ReplyDeleteIt sounds like you have a solid plan to build your marketing. I imagine that with 18 years of experience without this type of marketing, your marketing plan will definitely propel your business to even greater success. That seems exciting!
I haven't used Wordpress, which is what Sean and Eric are recommending, but I have used other platforms and once you have the basic set-up, maintenance is quite manageable and would be worth looking into.
Best of luck!!
Jill