Week #13 Google Analytics

Google Analytics can be very useful for our business.  Especially Build Your Audience, because your audience is who visits your site.  Know your Audience is extremely helpful in order for you to know who your visitors are, you need to understand the people who visit your site.  No two customers are alike each is different but this enables you to understand their similarities, which enables you to know who to focus your site too.
Trace The Customer Path allows you to know the Where about customers.  The Where about customers are can be as critical as who they are. Tools like Traffic Sources and Visitor Flow help you track the routes people take to reach you, and the devices they use to get there, so you can meet them where they are and improve the visitor experience. It also allows you to understand where you lost them when you are analyzing the flow of where they got stuck or where they exited your site.
With the tool In-Page Analytics you are able to see how visitors interact with your page.  You can learn what they are looking for and begin to streamline your social media marketing to begin to reach them and have the maximum impact.