At this stage for our construction company, I think the best two choices would be Facebook ads. One to bring more people to our website, and another to bring more people to our Facebook page. At this time both of our sites have had very little use so I think it would best serve to get us out there. Starting at the beginning with visits to our website and our Facebook page, then hopefully once our name is out there and more people are liking and visiting then we can start. Doing more complex ads.
I agree with you Bobbi with trying to generate more likes and followers on facebook to get your name out there. A good way to target your audience would be to target people who have just purchased a home or business, as I believe that was an option on the target list.
ReplyDeleteHi Bobbi,
ReplyDeleteI think that you nailed it on your sites getting very little use (stagnate) and having the need to do something about it. I would suggest you incorporate Word Press into your websites and transform them from a brochure status into the active hub of your online efforts.
Eric
Hi Bobbi, I agree that you need to increase your site visits. Have you thought about using Yelp to help get your name out there. Have some of your clients post to yelp about your construction company and their great experience to help increase awareness and get more people to contact you for a price quote.
ReplyDeleteThanks for the post. I also believe in gaining people who are interested in what you do --- in a form of "likes" on Facebook --- first and then start advertising. Give them a quality content for free and they will come back for more, then you can start doing advertising and specials that the same people will notice. Since you will have gained their trust, they will be more likely to be interested in the ads. Lukas
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