Week #12 Other Social Media Tools

What four additional online marketing tools do you believe could be important to the growth of your business? 

How could you integrate them into your current strategy?

There are so many online marketing tools and social media sites that it can be a bit overwhelming.  

I have learned that it takes a lot of time and effort to keep these sites maintained.  

But four additional tools that I think could help our business would be Linkedin, Google plus, Google Docs and Youtube.  Linkedin and Google plus could increase our circles of influence and reach, we have a personal Linkedin, so I feel we could easily expand it to the business.  I thing Google plus would give a not only additional but different circles of reach.  Plus I have learned a little about the benefit of google drive and google docs and feel that it could be a great benefit to our business.  When you are biding and designing jobs, often different contractors, engineers and designers need to see different parts of the job, whether it be different explanations, or bids.  Google docs allows you to upload into a program similar to Microsoft word, power point, and excel and create documents in them that others you chose to share with can also edit, which could be extremely helpful.  I think it would also benefit us to establish a you tube channel.  That way we could create videos demonstrating the process of different aspects of our construction companies abilities.  These videos could then be uploaded into our power points that were created in google docs and shared with other people who need to add to the bid or proposal, or uploaded and shared with the potential customer or client we need to demonstrate our business to.