Constant Contact could easily help us sort and send to specific clients and potential clients.
Thursday, November 6, 2014
Week #10 Email Marketing
I would think a monthly or at least quarterly newsletter would be a great benefit to our business. There would have to be a balance between homeowner and commercial client topics. We could definitely touch on the typical seasonal topics. Weather proofing your home for winter, adding rooms or remodeling for the holidays. Hardscape construction for you spring and summer projects. It could also go to the real estate companies we work with so that they have updates to keep our name in the for front of their minds when new clients come in.
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Hi Bobby,
ReplyDeleteI think the content of your newsletter would have a huge advantage as for visual effectiveness. You could put short video and link it to your YouTube videos where you display all your work, what you have done, how you work, etc. Also as you mentioned the seasonal work, small bits of articles that lead to full on blog posts on your website.
Thanks, Lukas
Bobby,
ReplyDeleteI think construction companies would benefit as a whole from a long term monthly email news letter. Content could be focused around tips and tricks of surviving a remodel to discussing the pulse of the local micro economy (depending on your passion and expertise).
Eric
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