Week #5 Post Reach vs Post Engagement

Since my business Facebook page was just created, I have not experience Facebook's Insight for my page yet.  My understanding is that Facebook Insight give you information and statistics on your Post Reach and your Post Engagement.  Post Reach is simple how many is has reached.  Which doesn't mean anything other then that your post was in their news feed.  It doesn't mean they read it or even actually noticed it.  On the other hand Post Engagement tells how many were actually engaged in one way or another.  Whether to simply "like" the post, or to click on it and open it further.  These findings can be very useful because it helps you understand who your target market is, and whether your posts are actually getting into the right news feeds and doing there job.