Wednesday, September 17, 2014
Week #3 Aesthetics, Design & Branding
I chose techtorch.com. Three potential problems I found are that it has the name of the company in the center at the top of the page, but I don't see a logo anywhere. The home page has way too much going on and the font is too small. You have to scroll quite a ways down the page to get to the bottom. The side bar has a lot of pages to click to and they open quickly, but I feel a bit overwhelming.
Two things that I found that they did nicely was they gave a lot of information on each tool and the specs for them. They also make it easy to find the specs, and have clear pictures of what each tool and part looks like. Their design impacts you as far as simplicity of website, you realize that that they are simply selling tools and tool parts and not into social media.
For richsoil.com/raising-chickens.jsp , the three potential problems I found were that even though it has its business name on top left it has another company right in the center at the top of the page. It also scrolls on for way too long. It is also very busy. The information needs to be possible on different pages instead of just scrolling and scrolling.
Two nice things were that it really does give a ton of information! Adding videos was a nice touch. Their design does impact you because even though there is a lot of information, you may choose to look somewhere where it is more organized.
Toyota was one I found very simple to use. I have actually used it before It has great pictures and good information to go with each picture. The organization of it is clean and simple. The links open and move quickly and smoothly. The design of its website show that they put a lot of work into their products, which is important because it establishes quality when you are going to invest a lot of money into one of their vehicles.
Apple.com is very much the same as Toyota. Shows quality, and care in their website, which gives you comfort in them being a quality company, which is important when you are investing money into a product. Their site is clean, organized and efficient.
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blog posting http://tectorch.com/
ReplyDeleteDo you agree with their view? I agree with Barbara that the home page is cluttered. I see relevant historical verbiage that should be linked to back page. I would show a WW2 aircraft being assembled in process with the vintage welding equipment. Then from that page a donation link to Veterans of Foreign Wars. I’d say something like “we a losing the greatest generation (of war heroes) by 10,000 per day, they did their part—let’s say thank you by doing ours.”
Can you see another point of view? I was hoping that Barbara caught the “Extension connectors URL Link” which was not found. This is a bigger issue than a missing logo —it's a code problem. Barbara goes on to saying that the specs are easy to see which is partly true, but they are not organized by basic spec’s (a picture showing the work being performed) and advanced specs of a complete data sheet.
Rich soil needs a lot of work, but agree with you in that they have a lot of content to offer. They need to reorganize the whole thing and make it feel the same for every page.
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